ABOUT US
Our - digital team provides a range of comprehensive full-service services, from stunning branding, graphic design to visualization for businesses, various projects and startups.
We develop, design cool, graphic materials, videos and 3D objects, corporate identity, visualization, presentations, logos, graphic design, advertising animations, web design, infographics. Also artistic design of objects: branding, corporate design, wall painting, window design, illustration. We perform, we give form to ideas. We break stereotypes and combine the predictable with the unexpected. We provide a full range of services from brand creation to market launch. With a proven track record of finding solutions to challenges, we don't limit ourselves. In a world of information noise, where most logos are similar to each other, we will create for you the one that will make you a leader. Our exuberant imagination and artistic talents allow us to create fantastic designs. They intrigue, seduce, pique curiosity, absorb - a way to capture the attention of your audience. We know how to make your product look interesting. The designs are developed according to the latest market requirements, usage environment and latest trends. Which helps client companies succeed faster than their competitors.
Realization of creative tasks and unique solutions during the development of projects, give a high result of effective work of the brand on the market for our clients. Most often, the creation of corporate identity involves the development of a visual range common to all retail outlets or products. To achieve a positive commercial result, the development of corporate identity is entrusted to specialists.
Development or improvement of an existing logo and brand. In this case, our employees use all the marketing and psychological secrets known to them.
Creating a corporate font, "family" color and text mark of such quality that it is recognized by just one tone, slant, energy. It's good to have everyone in your company handing out business cards that are uniformly designed. The same goes for letterheads, envelopes and other products.
The set of "corporate identity" necessarily includes the development of packaging, the design of retail outlets and employee uniforms.
The brandbook and outdoor advertising, made in the same tone, will be the final chords in the influence of the seller or manufacturer on the buyer.
Branding is the process of creating a name. Only not some ephemeral creature, but your newborn firm, company or store for successful promotion in the market, each product or company must have its own name.
To stand out from the mass of competitors, the name should be bright, shiny and easy to remember. Only in this way it can contribute to the sales of the product or the development of your business.
The name should match the occupation of your company. And to such an extent that at the mention of a certain product in the consumer's brain unconsciously popped up in the name of only your company. A classic example is when all diapers are called diapers. Here we see how the manufacturer's own name has turned into an alias.
Another condition is that the name of the company or product must be absolutely unique, never used before. Otherwise, you will be accused of plagiarism and dragged through the courts.
In addition, the name given to the company "at birth", should not cause negative associations, emotions, do not call for violence and do not mislead the consumer about the origin and quality of the product.
First of all, we will require from the customer the maximum amount of information about his "newborn". We are interested in everything: in what sphere the product is used, what is its price category and how it differs from similar products, firms or outlets. Secondly, we analyze the competitive environment or conduct a "reconnaissance" of the market. Thirdly, we study the potential consumer, his capabilities and motivation to purchase your goods and services.
Only after that, our experts generate a list of name requirements and a team of creatives generates a great variety of names. Later, this list is filtered. Negative, long, non-rhythmic and so on are excluded from it. During branding, we make sure to test the new name on a focus group corresponding to the target audience of your products or services. The last step is to check the name for uniqueness, as well as its legal expertise with the prospect of registration as a trademark.
Traditionally, we provide the client with not one, but several variants of excellent, verified names. This is done so that he could choose from them one single, attractive to him.
Despite the apparent ease of the process, only specialists can handle branding. Then you really get not an anchor or ballast, but a name that provides promotion of your goods or services corporate style. And already behind it, as you understand, there is a whole complex of objects, sounds and images designed to ensure the recognizability of your company
The need for corporate style arose in the early 20th century, when many companies were starting to operate in the same industry. Those who made their brainchild recognizable had greater commercial success. Therefore, in some companies, identity is considered the most important tool for its identification as a manufacturer or seller of a particular product or service. What goes into an identity? An idea or emotion around which the entire advertising campaign is built. Having an idea, knowing the social passport and the specifics of the region, we will develop for you a memorable image of a particular product or the whole company.
But the art of identity has its own subtleties. It will be enough for you to know that the image of a company, product or service can be concrete, abstract, typographic and synthetic. And that it will be the face by which the consumer will recognize it from thousands of similar products (for example, a stylized tulip adidas or the sounds of a melody heralding the appearance of Coca-Cola).
The already developed image, as the basis of the identity, must necessarily appear in each type of advertising and souvenir products. It is applied on flags and billboards, on pens with notebooks and uniforms. At the same time, the proportions of the logo, corporate font and color scheme of the "Main Identifier" are not fundamentally changed.
