Design
The first impression always matters, so we will help you acquire a new, modern look or improve the existing one by developing a logo, business cards, posters, flyers, signs and other visual materials to make your business recognizable. Today, advertising design is an integral and formative part of visual content. New web technologies and vast experience inspire our designers to implement unique advertising ideas! Thanks to many years of experience, we select the best solutions that meet the requirements and needs of our clients. Each project is carefully designed, planned and executed with skill and attention. Each of the means of disseminating advertising information has its own unique properties, which determine the nature of the advertising message and influence the features of its creation. Outdoor advertising design. Subway advertising design. Transport advertising design. Advertising design for print media. Environment design. Exhibition stand design
We are confident that, regardless of the type of advertising medium, the main criterion that determines the quality of advertising for you is its effectiveness. Your company will expand the range of its products and services and establish its position in the market.
Environmental design is a set of advertising activities that are aimed at comprehensively solving the problems identified by the company. Familiarizing consumers with a specific company, its activities and goals, informing consumers about products, both new and already produced for a certain time, providing consumers with information about services, promotions, etc.
Environmental design necessarily involves the introduction of advertising products in several directions that shape the surrounding space. At the same time, experienced designers must ensure harmonious stylistic unity of all constituent elements, including:
- Exterior design and outdoor advertising. This item provides for the development of a unique sign, logo, corporate identity, and the introduction of elements of general style into the decoration of the external boundaries of the company’s premises. Outdoor advertising should contain banners, billboards, and lighting elements;
- The idea of maximal typography is to create clear focal points through text. Large fonts, contrasting colors and short phrases all contribute to this eye-catching and impressive trend. Also pay attention to the orientation - the vertical and horizontal will be connected diagonally and scattered. This broken grid trend inspires many designers. It is described as a "brooding mess" and its unique appearance is based on asymmetry. Removing things from the grid gives the design a more lively and fluid feel. More importantly for businesses, it creates a personalized look, allowing smaller, lesser-known brands to stand out. Expressiveness, uniqueness and brightness. Any company should have one-of-a-kind, unique elements in its corporate style that emphasize its individuality and originality;
- Recognition. The work of experienced marketing specialists involves creating conditions under which the company's corporate identity is recognized by consumers and immediately reminds them of the products and services that it offers.
Easy to remember. Any elements used in environmental design must be easy to perceive, understand and remember. Dissemination of information about the company, products and services using exhibition stands stands out from all other advertising methods. This option involves not only informing consumers about a product, but also provides the opportunity for personal communication with potential customers. At the same time, conditions are created for establishing useful business connections and concluding contracts.
If we are talking about promoting a product to the market, an exhibition stand provides an opportunity to get acquainted with product samples, which will have a positive impact on the client’s purchasing decision. Thus, the design of exhibition stands opens up broader perspectives and frameworks for the company.
The main task of experienced specialists when designing exhibition stands is to use the entire arsenal of special methods to organize a unique stand. In the general mass of similar products, such a stand should stand out positively and force attention. There are many real examples where a stand was designed in a non-standard way. The decorations of such stands sometimes have nothing to do with the overall theme of the exhibition. However, it is precisely this creative solution that forces exhibition visitors to approach this particular part of the pavilion in order to personally verify the seemingly inappropriateness of the design.
This proven marketing technique is often used by advertising professionals in various fields. It doesn't matter how you get people to notice you, the important thing is that it just happens. Attracting attention in this case is the main goal. If a potential consumer has already approached the stand, it means that this advertising product contains elements that interested him. The time has come for active action by an experienced consultant who, with competent work, will be able to complete the work begun by professional designers with a positive result. A cosmopolitan sense of design, always keeping the company at the forefront of modern design trends, we use experience and methods that have proven themselves, we know what results will be achieved and how long it will take us to complete the tasks, we create a product that meets all customer requirements and modern business goals. The success of the client's business is our success. In order for the consumer to clearly identify your service, company or product among many similar ones. Having “identified” a product he likes, in 90 cases out of 100 the buyer will choose it. Graphic design is the art and profession of using visual compositions to solve problems and communicate ideas through typography, imagery, color and form. While illustration is about creative interpretation, graphic design is about communicating with a target audience. Marketing and branding strategies are usually the domain of graphic designers.
All types of graphic design have a wide range in both the print and digital worlds. Posters, flyers, business cards, packaging, billboards and logos are a few examples of predominantly physical print work, while email marketing and web design dominate the digital landscape.
Graphic design often begins with a visual identity, a design that communicates a brand's story and emotion through logos, typography, color palettes, imagery, and style guidelines to ensure consistency. Graphic designers often have at least one design specialty, but since the industry is constantly changing, designers must be flexible. And that can often mean learning more art styles and techniques. The current era of design can be described as controversial. But it's also a chance for different art forms and practices to combine skill sets and share potential with each other. This is how art develops. Graphic design, illustration, and illustration offer great opportunities to take your brand to the next level.
Marketing has traditionally focused on printed materials such as flyers, magazine and newspaper advertisements. Publication designers create layouts, hand-select typography, and design artwork for long-form projects such as books, newspapers, magazines, and catalogs. Packaging designers communicate directly with consumers through physical products. Environmental design integrates design and architecture to create inviting spaces through signage, murals, and display displays. The Internet has also opened up other ways for graphic designers to increase brand awareness through digital channels. User interface and interaction designers focus on how to create more rewarding interactions between users and desktop applications, mobile applications, web applications, and games. Design of motion graphics for online media, television and film advertising, trailers, gifs, web banners and presentations. Art historians use visual analysis to describe and understand these experiences. Often called formal analysis because it focuses on form rather than subject matter or historical context, it usually consists of two parts: a description of the visual characteristics of the work and an analysis of their effects. To systematically describe visual properties, art historians rely on an established set of terms and concepts. These include characteristics such as format, scale, composition and point of view; processing of human figure and space; and the use of form, line, color, light and texture.
When describing visual qualities, formal analysis usually identifies certain features as contributing to the overall impression of the work. For example, a prominent linear shape may indicate strength if it is straight and vertical, grace or sensuality if it is sinuous, or stability and calm if it is long and horizontal. Sharp contrasts of light and dark can make an image appear bright and dramatic, while subdued lighting can suggest softness or intimacy. In the past, formal analyzes have assumed some elementary level of universality in human responses to visual form and attempted to describe these effects. Today the method is perceived as more subjective, but is still valued as a critical exercise and means of analyzing visual experience, especially in introductory art history courses.
