Developing a packaging design concept is one of the most important stages in building a brand in the category of consumer goods and product matrix. Its significance is indicated by the fact that the very design of product packaging is designed to highlight the product among competitors, to attract the respect of co-workers and to convey its competitive advantages. The success of packaging design projects lies in the deep expertise of packaging designers, state-of-the-art technologies for finding insights and developing brand positioning, as well as the incorporation of unique ideas into Innovative and effective design solutions.

Sequence of stage implementation: Development of design strategy.

Development of options for visual brand identification and packaging design ... Read more »