When it comes to preparing your project for commercial printing, there are a lot of moving parts, checklists, and details to keep in mind. This guide will cover the dos and don'ts, give you tips and best practices, and tell you how to transfer a project from your computer to your printing press. 

How to Plan the Perfect Color Print

One of the most common problems in professional printing is sending graphics files to the printer in the wrong color space. Here's what you need to remember about color before you send your file to the printer.

CMYK, not RGB Your computer uses a color space called RGB to reproduce the colors you see on your screen. The printing press uses a color space called CMYK to produce similar colors using just four ink colors: cyan, magenta, yellow and black, also known as the four-color process. When you send files to a commercial printer, they must be in the CYMK color space.

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Completing a graphic design requires a keen eye. But you already know this, because perfectionism is only part of the job! You look at every corner of a project before you can consider it complete. While many people may not understand this attention to detail, it is exactly the kind of eye a designer needs - there is no such thing as "less than perfect" in this industry! 

Nothing goes unnoticed, not even the distance between individual pairs of letters. Yes, this can be considered perfectionist, but a good designer knows how important kerning is in typography. Kerning is the distance between a pair of letters.

Every time you work on a project, you should strive for even typographic color (in other words: no odd or uneven letter spacing). In some cases (such as large headings and copy blocks) you may want to spend a little more time on type kerning, while in other cases (such as a lot of body tex ... Read more »

There are many definitions of what a brand is. 
These definitions give us an idea of ​​what a brand is, but they do not adequately describe what a brand means to the consumer. When a consumer looks at a brand, they look for its personality. This is important for any client because it dictates what they will communicate about the brand to the target audience in all their marketing materials (website, social media posts and various advertisements). 

A brand is the identity of a business, and when it comes to designing a business, it is important to imbue that brand with the attributes that make the company unique. These considerations affect things like layout, color choices, font types, and more. If you put a lot of thought into establishing your brand through good design, it will ensure that you get the experience that your target audience gets when they visit your website and will increase the likelihood that that audien ... Read more »