In brand management, the main attention is paid to developing a strategy, forgetting about the most important and time-consuming stage - its implementation. Therefore, many (even very good) brand strategies are not implemented. There are 7 main reasons that prevent a brand strategy from being realized. 

1. Strategy (only) for the sake of creativity. Brand strategies that creative agencies create are not designed to be implemented. They are made to provide a foundation for an advertising campaign, because creativity is the main margin of advertising agencies. Such strategies are not even brand strategies, but rather creative platforms. And, unlike real strategies, they don’t last long. Maximum - a year and a half (2-3 advertising campaigns).

2. Search outside, not inside. Often, the development of a brand strategy is based on an analysis of external factors. We devote 90% of our time and attent ... Read more »

There is a lot of information on how to create a brochure on the Internet, on various thematic sites and forums. But everyone who has to do this kind of work has a question: is it worth doing it yourself or is it better to order from a designer? On the one hand, you can save on design development and choose the option that will fully meet your requirements. But on the other hand, only a professional can do the job efficiently, quickly create a layout, and offer several options. How to make a brochure is up to everyone to decide for themselves, but you first need to weigh the pros and cons before you start creating. If, after all, it was decided to independently engage in this type of advertising material, then in this case many nuances need to be taken into account. First of all, it is important to ... Read more »