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1.24 AM Why do you need business packaging? |
Why do you need business packaging? Today we will talk about how to competently create a beautiful business wrapper in order not only to gain recognition, but also to force the user to recommend you to friends and relatives. Business packaging is a system of visual relationships and special characteristics that are logically interconnected in such a way that the user willingly interacts with the company and ultimately purchases its product. The importance of business packaging for consumers is determined by the following factors: 1. Distinctive navigation among competitors or, more simply put, recognition 2. Maintaining attention 3. Create interest 4. Persuasiveness 5. Increase in average check (if your product is really good) 6. Trust 7. Recommendations 8. Repeat orders or customers for life First point: Study the target audience. You need to understand the portrait of the target consumer inside and out. What price segment is your buyer from, what interests does he have on the Internet, what is his income and consumption style, what can interest him. Next, age, gender, social and family connections. If necessary, order a study. Important! Correctly understanding the psychology of your consumer will open your way to the future. Namely: you will learn how to arrange points of interaction with the consumer in order to sell. Second point: Market research. We define competitors not only by the size of the business relative to ourselves (although this is important), but also by ideological and indirect competitors. There are Yandex and Google for these tasks. We collect the following things from the market: · Website: how the catalog is filled, how the services are described, is there online payment, is there delivery, are there guarantees, how is the menu made, navigation, forms, phone numbers, etc. We extract everything from the competitive analysis to the maximum. · Sales. We call as a secret shopper and conduct a check-up of sellers or operators. Again, the task is to understand the entire mechanics of the process · Offline points. We come in person and see how everything works. Perfect! Get a job as a small employee for a small position as a warehouse worker and within 3-4 months understand the entire internal kitchen, communicate with other people, and appreciate the scale. Third point: Control points of interaction with the consumer. It follows from point 1, having learned the psychology of choice and decision-making of your buyer, you will receive complete carte blanche. For example, in advertising, the consumer usually wants to increase sales. His picture of the world when choosing a contractor consists of the company’s reliability, its experience, achieved results in the subject, cases, options for deferred payments. All. Knowing this, you simply prepare for negotiations in three ways. In fact, this is the very cherished sales funnel through which you lead the buyer down to the transaction. Make sure your reputation is impeccable at every stage of interaction with the client. Believe me, there is nothing worse for packaging than a damaged relationship with a client. By the way, in the West they have long understood this - an offended client means a loss of profit (LTV), and a very offended client means a loss of potential profit from his relatives and friends. If everything is at the highest level with your business packaging, then these instructions for finding clients will be irreplaceable in any job. Should a designer choose one narrow area or develop in different directions? It's better to go deeper in one direction. This is the fastest way to become a pro. It is useful to try different things when you are looking for your own business or tired of your current one. But having made a choice, it is better to immerse yourself in the chosen field for a while in order to achieve a decent level of quality in it. Otherwise, you can know a lot, but at such a level that no one will need it. For example, we can implement a function that is cool in logic and user-friendliness. But if it doesn't make money for the business, investors may think we've wasted our time. In this case, you need to think about how this feature will benefit the business. After thinking, you will find several more ways to solve the problem. For example, come up with a different screen structure or find a new visual style. Having several options allows you to compare them. By comparing, you will understand why one is better than the other. |
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