Social networks have taken over the world, and now it is impossible to imagine a day without flipping pages and searching for useful, exciting information. Such a platform attracts the attention of businesses, be it the sale of cosmetics or legal services. A particularly powerful tool called graphic design plays a central role here. What benefits does this provide for business?
The answer is simple! The business sphere and designer services in the era of advertising cannot exist separately. It's much easier to convince a customer to click through to a page, let alone read and buy, with vibrant, moving pictures. Creativity and the overall business machine creates a valuable product that will remain in the minds of the target audience. Simply put, you can either encourage the person or they will leave and most likely not come back to you. Do not panic! There is geographic and motion design for this.
Social media is online communication where communication occurs visually. It so happens that a picture is perceived better than a well-written text, and best of all is a combination of both. Colors, shapes, textures and design “delicacies” determine the loyalty of future customers. The need for a product may arise precisely at the moment when a person sees a promotion banner.
Well-constructed graphic design is a real art that seeks a common language between the manufacturer of these goods/services and their consumer.
What needs to be done? It is necessary to adapt to a specific audience and calculate its characteristics: profession, age, possibly gender, foreigners or “ours”, humor or a semantically deep phrase with benefit, etc.
How does animation help business on social networks?
According to marketers, video content, or rather shortcuts with effects, more actively engage the viewer in the topic. And all this thanks to the sound and “bright” picture. Motion design carries the history of the brand and its value. Here you can promote products and talk about events. The main essence of animation is to evoke emotions, so it is actively implemented in messages, stories, websites and blogs.
Motion design helps to better structure information and highlight the main advantages that competitors may not have. A person is not bored, he understands the meaning - what could be a better way to get to know your brand?
Do you produce high-quality products, but sales leave much to be desired?
Do you want to dramatically increase the profitability of product sales on the eve of the New Year holidays?
Are you planning a promotional sale and considering a promotional campaign?
So, it's time to pay attention to the packaging of the product, because the appearance of the products creates a desire in the potential buyer to purchase your product or pass by - to a more eloquent and attractive package or jar.
What should the packaging be like?
In just 3-7 seconds, when a buyer looks at a supermarket shelf or a website page, he makes a purchase decision, and several criteria play an important role here:
• Originality, brightness, uniqueness. The packaging should be bright, but at the same time, the packaging should be bright, but at the same time stand out in appearance. When displaying products on store shelves, products of the same category are usually placed next to each other, so the similarity of the images on them is inevitable. This is why it is important to make your product stand out with a different color, different design, font, etc.
• Content reflection. The buyer wants to see exactly what he/she is purchasing - the image of the product itself should be as similar as possible to what a person sees when opening the package, unless the product does not have a particularly presentable appearance, for example, baby puree.
• Eloquent names and descriptions. A clear, legible font, clearly visible inscriptions on the product and a couple of succinct words about the contents of the jar will help the buyer make a choice in favor of your product.
• Information about promotions. This aspect is especially popular on the eve of the holidays - New Year, Valentine's Day, Easter, etc. Promotional discounts on your product should be clearly visible, and the introduction of new graphic elements into the packaging design will increase interest in the product among some buyers. For example, together with a bear who feasts on honey, you can depict a cheerful Santa Claus - and thereby emphasize the New Year's mood. If, at the same time, a discount on a sweet, healthy product is clearly indicated on the packaging, then your product will not be on the store shelf.
The graphic design of packaging plays a huge role in shaping the appearance of the product. Color solutions will help distinguish the product from its competitive counterparts, and a clear phrase under the brand name, printed in a legible font, will allow the buyer to find out as much information as possible. For example, a jar with pineapple slices should contain exactly these words - pineapple and slices, so that the buyer does not try to find a description of the appearance of the product on the label, because the merging yellow cubes of exotic fruits on the jar do not give the full picture.
The development of correct and competitive packaging design is usually carried out by professional design artists who are well aware of the trends and criteria of this process. Promoting products online requires slightly different design decisions than for products displayed in supermarkets, because the perception of colors, fonts and information is also slightly different.