Home » About design » Design solutions in the production of daily packaging
0.56 AM Design solutions in the production of daily packaging | |
Design solutions in the production of daily packaging The importance of the packaging design concept when developing a consistent brand. Developing a packaging design concept is one of the most important stages in building a brand in the category of consumer goods and product matrix. Its significance is indicated by the fact that the very design of product packaging is designed to highlight the product among competitors, to attract the respect of co-workers and to convey its competitive advantages. The success of packaging design projects lies in the deep expertise of packaging designers, state-of-the-art technologies for finding insights and developing brand positioning, as well as the incorporation of unique ideas into Innovative and effective design solutions. Sequence of stage implementation: Development of design strategy. Development of options for visual brand identification and packaging design concepts. Select the most promising option for further investigation. The development of the design concept conveys the idea of the principle decisions that need to be made: creative ideas and stylistics of design; logo graphics; color and composition schemes for labels or packaging; font solutions; packaging form; principles of product/product demonstration. The design concept is developed on the front panel of the packaging and labels, so this side is designed to be responsive and reflect the most important visual attributes of the brand. The result of this stage is work, which includes the development of the packaging design concept, and the selection of the most promising version of the concept for further refinement and finalization. Projects that include the development of a packaging design concept. Creation and development of packaging concept design. Refreshing 100% current response to the trend of healthy living In the world, packaging plays an important role as a means of protecting and transporting products, and as an important marketing tool. A unique and attractive packaging design can distinguish a product from competitors, attract the respect of buyers and promote sales. Axis of key trends in daily packaging design: Persistence: Increasingly challenged by environmental issues, they give priority to packaging made from environmentally friendly materials that facilitate recycling or composting. Minimalism: Minimalistic packaging design is characterized by clean lines, simple shapes, and a limited color palette. This type of design is recognized as elegant and sophisticated. Personalization: Brands are increasingly incorporating personalization into packaging design to create a special connection with customers. This can be done by placing different names of buyers on the packaging, using unique fonts or depicting or creating interactive packaging that responds to the customer’s actions. Interactivity: Interactive packaging uses proprietary technologies, such as NFC chips or QR codes, to provide customers with additional information about the product or otherwise interact with them. Follow up: Brands are trying to create lasting impressions for their customers, and packaging can play an important role. Packaging design can be used to create a story, communicate the values of the brand and create a sense of familiarity among buyers. In addition to these hidden trends, there are specific design solutions for different types of packaging. For food packaging: it is important that the design be attractive and informative. The packaging must clearly indicate the contents, ingredients and nutritional value of the product. For cosmetic packaging: the design may be luxurious and attractive. The packaging can create a premium feel and help position the product as high-acid. For pharmaceutical packaging: the design is informative and easy to understand. The packaging must clearly indicate the name of the product, dosage and possible side effects. When developing packaging design, it is important to consider the target audience, brand positioning and budget. The design is responsible not only for its added value, but also for its functionality, cost-effectiveness and compliance with all regulatory benefits. The sprout axis is pleased to create an effective packaging design: Identify your target audience. Who are your customers? What is important to them? Consider your brand positioning. What makes your brand unique? Set a budget. How much can you spend on packaging design? Please be clear about this. What do you want to say with your packaging? Choose the right materials. What materials are best suited for the product? Vikorist the fancy design. Your packaging may gain respect and be seen by your competitors. Make your packaging functional. It is your responsibility to manually steal your product from Vikoristan. Make sure your packaging meets all regulatory requirements. By following these steps, you can create a packaging design that will help you promote sales, promote your brand and achieve success in the market. Packaging design is an important aspect of a brand’s product, which not only attracts respect, but also conveys value to the brand. A number of trends in packaging design that are relevant in 2024: Interactive packaging: Today's brands no longer limit their packaging to anything but functional elements. It becomes a way of creating evidence that will be remembered for those living in the past. Interactive packaging engages customers, evokes positive emotions and creates unforgettable feelings. This could include physical interactivity (for example, a box that transforms) or sensory interaction (for example, packaging that responds to a dot) 1. Eco-friendly packaging: In response to the growing interest in the environment, brands are increasingly choosing sustainable materials and minimalist designs. Eco-friendly packaging supports long-term placement until it lasts 2. Prozora packaging: Prozora materials allow people to store the product in the middle of the package. This creates trust and allows you to better evaluate the quality of the product 3. Flat illustrations: Minimalistic, graphic illustrations on the packaging are attractive and look modern. 4. Simple geometry and consistent color filling: Clean shapes and rich colors create packaging that is memorable and easy to recognize. 5. Seasonal and limited-edition packaging: Brands will use timeless designs to attract attention to the product at the right time or as part of special promotions. Regardless of what product you sell, packaging is your chance to create an enemy and establish contact with your audience. Choose trends that reflect your brand and product, and create meaningful packaging! | |
Category: About design |
Views: 50 |
Added by: admin
| Tags: |
Total comments: 0 | |