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2.04 AM Differences between advertising design and graphic design | |
Advertising design and graphic design are two disciplines that can easily be confused with each other. But in reality they are different in different ways. The main difference between the two is that advertising design is more about creating full-scale advertising concepts, while graphic design is more about creating visuals with text, fonts, colors and composition. It is important to note the word “advertising” in the term “advertising design”. This means that an advertising designer works in the advertising industry, as opposed to graphic designers, who may work in several different industries. When we talk about the relationship between advertising designers and graphic designers, it's good to note that they usually work together on a creative team. Often this creative team is part of an advertising agency, where an advertising designer creates a concept that a graphic designer will bring to life, with the help of other creatives. Advertising design is a category of graphic design that focuses on visually appealing and effective advertising. But graphic design is a much more complex job. In this article, we'll talk about the differences (and similarities) between them. Advertising design is an undeniable need of every business that has a solid marketing strategy in recent times. But to attract customers, companies need much more than effective advertising: visual identity, brand identity, a good social media strategy, great web design, and many, many things that are not covered by advertising design. While graphic design and advertising design overlap in some aspects, the latter is just one cog in a larger system. Additionally, graphic designers can specialize in many other areas such as UX design, product packaging, branding and consulting, etc. Let's look at what each does in their field and how they work together to achieve a common goal. What does an advertising designer do? An advertising designer works directly with the client. Their task is to create an advertising campaign concept that can include many types of content. From print designs to TV commercials, radio advertisements, etc. D. The main goal of an advertising designer is to sell his client's product or service. To do this, clients meet with an advertising designer to discuss what their brand and company needs. Typically, advertising designers work for an advertising agency. In some cases, the advertising designer owns the agency, and in other cases they are part of a large corporate agency such as Publicis. After meeting with a client, advertising designers use their knowledge of marketing psychology and emotional visual marketing to create the right type of advertising for the client's brand. Advertising designers work with creative teams to create content that makes up an advertising strategy. This team includes not only graphic designers, but also copywriters, storyboard designers, directors, advertising directors and many others. The further the process progresses and the more variety of content that needs to be created, the more people are involved in bringing the advertising director's vision to life. What does a graphic designer do? Graphic designers work with all visual aspects of design. They work with text, fonts, composition, and other design principles to create any type of visual design. Unlike an advertising designer, they work not only in advertising. Graphic designers work in a variety of industries, from branding to album covers and everything in between. A graphic designer's job is to create visual compositions that represent something specific. Their visual design can be a visual representation of the brand, such as a logo, brand typography, color schemes and visual assets. In other cases, a graphic designer's creations may represent a story on a book cover or an advertising designer's vision of a billboard. How do they work together? The work of an advertising designer and a graphic designer intersect when a company asks an advertising agency to develop an advertising strategy for its product or service. Typically, clients contact several different agencies, and advertising designers from each submit their creative ideas. The client chooses a favorite and then the concept is brought to life. An advertising designer requires visuals at every stage of the process, which is where a graphic designer comes in. The advertising designer conveys the concept of his strategy to the graphic designer. The designer will then use the company's brand guidelines and the advertising designer's vision to create all the assets. When the graphic designer is finished, the advertising designer presents all the assets to the client. Revisions are then made until the project is completed. Common projects that advertising designers and graphic designers work on together are print advertising, billboards, bus billboards, magazine or editorial advertising, and any visual effects needed to sell a product or service. Even though an advertising designer and a graphic designer do not do the same job, they should work together as a team. It also helps both creatives know at least a little bit about each other's roles. This way they will have better communication and an even better final project. If you're interested in starting a career in advertising design, you'll need to learn marketing and advertising techniques. It helps a bit if you also have graphic design experience. If you are a graphic designer and want to work with advertising designers, look for open positions at advertising agencies. In some cases, advertising designers will hire freelance graphic designers if their agency is small and they need more creative input for a large project. | |
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