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3.00 AM Print design as a company style with a winning design | |
What is important to know, what you need to pay attention to, what you cannot miss in developing a layout if you want to end up with a good printed product . The main mistakes when developing a design: the mistake is simply converting the finished layout from the RGB model to CMYK, the main problem is that when converting to CMYK, black text is decomposed into four colors, which leads to the “glow” of the text when printed, and makes it unclear . All black text must be printed using the same black ink. In other colors, such conversion may also cause problems. Another common mistake is to use only black ink when printing large areas. In this case, black is perceived as “transparent black”, so to add density it is recommended to use a complex black color - adding Cyan, Magenta and Yellow paints. The parameters of complex black color are specified in the printing house and mainly depend on the thickness and type of paper. Usually the total paint of complex black does not exceed 300%. Another feature is the printing of black text on colored solids - if the “Overprint” parameter is not set in the layout program, then a white reverse is created, and if there is the slightest misalignment, spurious white outlines appear in the text. To avoid problems with black color, the layout should be immediately developed in the CMYK color model, and the “overprint” mode should be set for all elements with black color. In this mode, reversal under black is not created, and any object designated in this way is printed as if on top of others. In printing design, the correct rendering of subtle color shades is important. The WYSIWYG approach is not suitable here. Printed products printed on different equipment will differ in color, both due to the printing method and the properties of the ink used and the printed material. In order for the color perception of the finished product to be as close as possible to the standard, a color proof is made or the printing process is monitored on site. The main stages for obtaining printed products. Design in printing means the graphic design of a layout according to the wishes of the customer and in accordance with the technical requirements for the sale of a given product. Prepress. Prepress, or prepress - Preparation of layouts for printing in accordance with the technical requirements of the printing house. Pre-press includes the production of photo plates, printing plates, die-cutting dies and other processes required for a specific order. Seal. Printing is the main process in a printing house; the result of the perception of the finished product as a whole depends on the quality of printing. Finishing. After the printed publication goes into post-processing, such as stitching, binding, gluing, laminating, varnishing, die-cutting, embossing, embossing four of the latest technologies. The design is presented in such a way as to ensure ease of perception on printed media. the graphic designer must know what material the finished layout will be presented with, what processes the layout will go through before the finished product comes out. Printing technology. In printing, in addition to the paper itself, technologies that can be used to create original printed products play a big role. this is such as lamination, continuous or selective varnishing, foil stamping, die-cutting, embossing; this also expands the scope for the designer, and even imposes great responsibility on it: some post-printing processes are quite expensive and with large print runs, any mistake can cause significant losses. Varnishing printed products improves both their appearance and consumer properties. when varnishing a layer of varnish solution onto the printed surface, which, after drying, creates a durable, transparent, uniform film. A layer of varnish adds shine to the image, increasing contrast and color saturation. In addition, the varnish protects against moisture and contamination, prevents abrasion of the paint layer, increases strength and durability. UV varnishing technology can be continuous and selective, which makes it attractive as an addition to printing. Varnishing is divided into matte and glossy; you can use Drip-off coating technology. Coating of printed products with two types of varnish oil and water dispersion to simultaneously obtain a matte and glossy image effect. first selective varnishing with matte varnish. Then a glossy varnish is applied over the entire surface of the product, which flows into areas without a matte finish. it maintains a matte effect in certain areas and a glossy effect in all other areas. Printing technology. Cutting. Die-cutting is cutting out complex shaped products from a rectangular sheet of paper by striking the contour with a stamp. cutting dies are used both standard, for example for folders, and made for a specific order. cutting is often used to make cards, pocket calendars, labels, packaging and more. Printing technology. Convex. Embossing is performed using a hot stamping press using a matrix and counter-matrix of the stamping image. stamping is a popular design used in the design of book covers, labels, cards, soft packaging, diplomas, etc. Modern electronic technology allows the introduction of printing into many products. A distinctive feature of printing is that the approved or agreed upon design is only the beginning of the printing process. Therefore, the development of a print layout must meet the requirements of what happens to it in further processes. Especially design for print. Color perception. Print design, correct color, delicate shades, the WYSIWYG method is not suitable here, products printed on different printing equipment will differ in color, both due to the printing method, and the properties of the ink and the printed material, so that the color perception of the finished product is as close to the standard as possible , proof, or control the printing process on site. Experienced designers, before starting design, request printing specifications; most magazines also provide requirements for advertising layouts. To attract the attention of a potential client, a variety of print advertising options are used : booklets, leaflets, brochures, catalogs, calendars, etc. Each person has a huge number of print design products, and they all claim that their offer is better and of higher quality . How not to get confused in this amount of information? It is obvious that a person who comes to an exhibition or presentation will notice, first of all, the catalog that looks attractive in appearance. And only after that he may have a desire to study in more detail what is contained inside. As the example shows, two equally important characteristics play a key role in creating a printed product: an unusual design that can capture a person’s attention, and printing of an appropriate level. Bright design and layout, combined with high quality printing, are generally recognized as the main method of attracting the eyes of visitors towards advertising printing objects. They occupy key positions in the production of business cards, leaflets, booklets, catalogs, brochures, as well as in the creation of emblems and other details of corporate culture. A well-chosen design will be the key to a successful marketing campaign. The functioning of any company cannot be imagined without printed handouts. Leaflets and other options that talk about your activities occupy key positions in the formation of the company’s image, development, sustainability of the entire business, and its popularity among other companies. Therefore, during the development of an advertising product project, it is impossible to do without printing designers. Believe me, proper design is capable of incredible things. An experienced, creatively thinking specialist will make a simple booklet so functional, colorful and attractive. | |
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