It's no secret that branding is more than just a logo or even a complex visual identity. Branding is the story created by every customer touches your product, every experience they have, every emotion they feel about it, be it a physical object, a digital product, a service, a show or an intangible intellectual creation. As a solid foundation for effective marketing, branding requires a thoughtful and professional approach - and that's a topic we invite you to dive into. In this article, we will talk about the brand development process from the perspective of our practical experience and the most common questions our clients ask when working together to brand or rebrand their company, product or service.

What is branding?

Essentially, branding is a set of marketing and psychological techniques and steps to promote a company, product, service or even a character in order to create a brand. In ... Read more »

There are six design elements you need to know about: line, shape, color, texture, value and space.

1. Line

A line is usually present in every design, even if it is a 1 pixel solid border or a 5 pixel dotted border. Every website has lines, but the minimalist style that has become more popular over the past couple of years attempts to erase lines from layouts, or at least reduce their use. .Lines can be long, red, straight, thin, blue, dotted, short, black or curved, all of which fall into the same category. They are most often used to delimit different parts of a design or are used to direct the viewer's eye in a particular direction

Lines can create different effects and visual impact. While a thick bold ... Read more »