Today we will talk about how to competently create a beautiful business wrapper in order not only to gain recognition, but also to force the user to recommend you to friends and relatives. Business packaging is a system of visual relationships and special characteristics that are logically interconnected in such a way that the user willingly interacts with the company and ultimately purchases its product. 

The importance of business packaging for consumers is determined by the following factors:

1. Distinctive navigation among competitors or, more simply put, recognition

2. Maintaining attention

3. Create interest

4. Persuasiveness

5. Increase in average check (if your product is really good)

6. Trust

7. Recommendations

8. Repeat orders or customers for life

First point: Study the target audience. You need to understand the portrait of the target con ... Read more »

When it comes to design and illustration, you need a powerful tablet that can handle the demands of your everyday projects. With literally hundreds available on the market today, choosing the perfect tablet that won't fail can be an overwhelming task. 

If you're thinking about looking for a powerful new tablet, our simple guide and review is a good place to start. Let's look at the basic criteria you want for your new tablet, for designers and illustrators, with pros and cons and features so you can make an informed decision about which tablet is the best.

What to look for in a good drawing tablet

Active area

Your active area is where your pen reacts and draws. You also have a bezel or plastic edge that runs between the screen and the body in this area. Depending on your specific interface, you may not necessarily need too much of an area to work with. ... Read more »

The modern consumer today has a growing desire to browse and buy products online. Having an e-commerce or catalog on your company's website not only allows customers to get an idea of ​​what you offer, but also exposes your business to customers in a wider geographic area. Allowing customers to view and even buy your products remotely means that your customers can be located anywhere in the world. 

When developing an online store or catalog, there are a number of key factors to consider. You want the products presented in your online store or catalog to attract customers. You also want the customer to be able to browse your products easily. Finally, if you're going to host e-commerce on your website, you want to offer an easy and secure payment and shipping option.  

Consider all of these elements carefully when ... Read more »