The job of a product designer requires finding a middle ground between business requirements and benefits for users. But this does not mean that these requirements always run counter to convenience. Often we come across interfaces in which the designer either did not fully understand the task, or did not pay enough attention from the user, or was simply in a hurry.

When assessing a task, it is important to get answers to the following questions:

Why is this task necessary?

Is there a current solution why it doesn't work?

How do users solve the problem now?

What goal does the business pursue and what metrics does it want to influence?

What value will the user receive from this solution?

What can we expect from the final result?

Answers to these quest ... Read more »

Some trends have remained or evolved into something more concrete, some trends have gone away forever. You'll also find some old trends making a comeback in the industry.

Motion design

Mix of motion design examples

Estee Lauder, Apple, Duolingo, Wishes In Words, The Virtual Economy, Wickret.

Motion design has become HUGE and you can probably see it everywhere. From micro-interactions to complex animations, the user interface is no longer static—users expect it to visually “live and breathe.”

Due to Tiktok, Instagram and the constant movement that users consume on a daily basis, people's attention span is getting lower and lower. Some have suggested that we are now at goldfish levels or even lower.

< ... Read more »

If you want to engage in any kind of business, you will need to fill out a company form.

The problem is that although company letterheads often look simple, in reality their design (especially without a lot of design expertise) can be quite complex. Here we will look at the exact process you can follow to create a letterhead for your business. To show how simple it is, we can also create a letterhead template for a company.

As you can see, it is simple, elegant, represents its mission and perfectly represents the brand.

Know what information to include.
In addition to everything, you already have information about the information you would like to include on your form, but, unfortunately, it is not 100% available to you. In fact, there are certain legal obligations that you must attend to when creating a form (as well as information sheets that you must include before).

This ... Read more »