When you start building a business, you have a lot of decisions to make. Naming your business will likely be one of the first decisions you make. What will you name your brand? How do you express everything in one or two words so that your brand is recognizable?

The company name is not the best place to take a shortcut. Think about it. Fancy brands, famous brands, foreign brands, simple brands. All these names have one thing in common: they are unforgettable brands.

To create the perfect look and feel for your new business, focus on the perfect name. Here are some important tips and exercises on how to name your business so that your brand name can play a key role in your success.

Why is your brand so important?

Your company name is a face. Your business is unlike any other, ... Read more »

Look around you right now. How many icons do you see? Take a moment and count them. If you are in an office, look at your keyboard, work phone, exits, restroom. Iconography is the driving force of life. If you're reading this on your phone, look up an inch and you'll no doubt see some arrows and a magnifying glass. These small interactive cues are at the core of user experience and design. Today we're talking about how to use these essentially simple motifs as an effective design tool. 

To understand icons as a powerful and interactive design tool, let's go back to the basics - Oprah Winfrey because she invented icons. No joke, she didn't say, but if you stay with me, I'll come full circle, I promise. Oprah Winfrey, American media mogul, talk show host, actress, producer, philanthropist, motivational speaker, do you understand why Oprah is considered the “icon” of our ... Read more »

Whether you're a hobby graphic designer or an experienced digital artist, using the right tools can multiply your talent many times over. Well-designed graphic design software provides intuitive controls and flexibility that can be easily understood by a novice, but also has significantly more advanced tools for the experienced user. 

The best way to find out which software will work best for you is to become familiar with the tool and experiment with it. Each software differs in its features, ease of use, performance, cost, and availability. Many paid graphic design programs provide users with a free trial so they can better understand the product.

We have researched and compiled a list of the best graphic design software available today. These tools are tried and tested and can help you create impress ... Read more »