With the rapid advancement in technology, many things have changed, especially in the business sector. Nowadays, it's less about the details of your product or service and more about managing customer relationships. Specifically, the levels of interaction between your business and your customers. And a great tool that encourages the necessary interaction is social media. 

For those who are not familiar with the capabilities of social networking platforms, let's briefly recall their purpose and the range of benefits they bring. Currently, the big names include LinkedIn, Instagram, Facebook, Twitter and YouTube, but there are countless others such as Pinterest, Snapchat, Yelp, Reddit, etc. All of these platforms allow you to share all or part of your business. For example, you can use ... Read more »

Technology is changing quickly and we all need to keep up with it. New technologies open up new business opportunities. Those who ignore technology trends end up being left behind in the competitive world. Those who make timely adjustments and adapt to new ways of doing business immediately take the initiative and reap the financial benefits. 

So, if you run a business, big or small, find out what technological changes are happening in the world. Often these new developments happen unnoticed, and we only learn about them when new devices are widely available on the market. But those who are the first to notice new technology trends are immediately one step ahead of their competitors in the market.

Businesses, especially small ones, can benefit greatly from modern technology. New technologies will dramat ... Read more »

The importance of the packaging design concept when developing a consistent brand.

Developing a packaging design concept is one of the most important stages in building a brand in the category of consumer goods and product matrix. Its significance is indicated by the fact that the very design of product packaging is designed to highlight the product among competitors, to attract the respect of co-workers and to convey its competitive advantages. The success of packaging design projects lies in the deep expertise of packaging designers, state-of-the-art technologies for finding insights and developing brand positioning, as well as the incorporation of unique ideas into Innovative and effective design solutions.

Sequence of stage implementation: Development of design strategy.

Development of ... Read more »