Visual content is a powerful tool that can convey information and evoke emotions in the audience. Let's look at why it plays a key role in modern marketing:

The importance of visual content in marketing:

We perceive visual information much faster than text. It only takes the brain 150 milliseconds to process an image.

In the era of social media, where visualization plays an important role, creating quality visual content becomes a necessity to attract the attention of the audience.

Research shows that visual content has a better chance of capturing attention and making an impression on the viewer than just text.

Types of visual content and their advantages:

Photos: They convey emotion, context and atmosphere better than text. Photos ... Read more »

In 1964, at the first ICOGRADA congress in Zurich, a letter was read from Prince Philip of Edinburgh, in which he not only welcomed the new organization uniting graphic designers, but also drew attention to the fact that designers are responsible for changing the environment, and the extent of this responsibility very big.

But, you must agree that when we talk about environmental problems, about ecology and its interaction with various production areas, graphic design is not the very first thing that comes to mind. Rather, industrial or environmental design, furniture design, clothing design - in general, everything that is related to the design of the material side of our lives. However, strictly speaking, ecology is the science of human interaction with the environment. And what, if not graphic design, in our information era is the main tool for organizing this interaction? A tool for creating visual communica ... Read more »